I help founders build real things.
Founder of Hydro Flask. Helping consumer-product founders with product, brand, manufacturing, and growth.
If you're building something and want a second set of experienced eyes, here are three ways to engage with me.
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20-Minute Consultation
$100
Have a question? Need another opinion?
Bring your biggest challenge, opportunity, or idea, and let's make the most of twenty focused minutes.
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One-Hour Strategy Session
$500
Some conversations deserve more time.
We'll dig into your product, brand, manufacturing, go-to-market, or the business behind it and work through what matters most.
You'll leave with clarity and a plan for what comes next.
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Three-Month Consumer Product Advisory
$5,000
Building a consumer-product business can get complicated fast.
For three months, you'll have an experienced founder in your corner to help you work through product, brand, manufacturing, go-to-market, growth, and the decisions that come with building a real business.
You're building the company. I'm here to help you build it better.
What We Can Work On
Building a consumer-product business means making a lot of decisions, and most of them are connected. Here are some of the things I can help you work through.
Product
Is it worth building? How could it be better?
Manufacturing
Factories, sourcing, costs, quality, and scale.
Brand
Positioning, packaging, differentiation, and customer.
I've spent more than three decades building businesses and physical products.
I'm best known for founding Hydro Flask, but the useful part of that story isn't the bottle. It's everything that went into building the company around it: product, manufacturing, sourcing, brand, retail, distribution, mistakes, growth, and figuring things out when there wasn't an obvious playbook.
Today, I use that experience to help other founders build better products, brands, and businesses.
How I Built This with Guy Raz
The story behind Hydro Flask
I sat down with Guy Raz to tell the story of how Hydro Flask got started, what went right, what went wrong, and what I learned along the way. A few details got lost in translation, but the story is ~pretty close.
Go-to-Market
Pricing, retail, distribution, and partnerships.
Growth
What comes next, and what isn't worth chasing.
Decisions
The expensive ones you'd rather get right the first time.
