I've built businesses.
Now I help others build theirs.
Strategic advising for founders and business leaders. An experienced perspective on your product, brand, manufacturing, growth, and the decisions that connect them.
Let's See If I Can HelpStart with a free 20-minute conversation to see whether working together makes sense.
You don't have to work through every decision alone.
Maybe you are bringing a product to market. Maybe the business is growing, but the pieces aren't working together. Or you have an opportunity and want someone experienced to help you think it through.
I work with founders and business leaders to understand the situation, challenge assumptions, and decide what deserves attention next.
Sometimes that takes a focused project. Sometimes it means having me involved regularly as a fractional advisor.
Look at the whole business.
Then work on what matters.
The product affects the price. The price affects the customer. Manufacturing affects both. We look at those connections before making the next move.
Product
What to build, improve, simplify, or leave alone.
Customer & Market
Who you serve, what they value, and where the opportunity sits.
Brand
Positioning, differentiation, and the promise your business makes.
Manufacturing
Factories, sourcing, quality, cost, and a practical path to production.
Sales & Distribution
Pricing, channels, retail, and getting your product into customers' hands.
Growth & Priorities
Where to focus, what to question, and which opportunities fit.
Start with what you need.
Fractional Strategic Advising
Regular conversations, direct feedback, and agreed involvement in the decisions you are working through. We define priorities, meeting frequency, and access around the business.
Explore strategic advising →A Focused Project
A product decision, a brand question, a manufacturing challenge, or a growth opportunity. We agree on the problem, the work, and the deliverables before starting.
Tell me what you're working on →Fractional Sourcing
Find suitable suppliers, get another perspective on your current factory, compare quotes, or discuss a Factory Visit with me.
Explore sourcing services →Scope, responsibilities, and fees are agreed before work begins. Specialist work is handled by the appropriate providers.
The useful part of the Hydro Flask story is what went into building it.
I founded Hydro Flask and have spent more than three decades building businesses and physical products.
Product development, manufacturing, brand, sales, distribution, mistakes, growth, and figuring things out when there wasn't an obvious answer. Those experiences shape the questions I ask and the advice I give.
You work directly with me. When the work calls for a specialist, I help identify the right support and how it fits.
Bring the conversation
to your team.
Practical lessons from building a consumer brand, developing products, and finding a way forward when the plan changes.
For a conference, company event, or team workshop, we start with the audience and what you want them to take away.
Discuss an event or workshop →Before we talk.
What does fractional advising mean?
It means working with me on an ongoing, part-time basis. We agree on priorities, meeting frequency, availability, and responsibilities. You get regular access to my perspective without hiring a full-time executive.
Do I need to have an established business?
No. Tell me where you are and what you are trying to do. For an early idea, the useful first step may be assessing the opportunity before spending money on development or manufacturing.
What happens in the free 20-minute conversation?
We discuss your business, the challenge or opportunity, and whether my experience is a useful fit. If it is, we talk about a sensible next step and the kind of engagement that could help.
How are engagements priced?
Fees depend on the scope, involvement, and duration. After we understand the work, I provide a proposal so you can decide whether it makes sense.
Can you help if I already have a manufacturer?
Yes. You may want a second opinion, comparison quotes, support with a production issue, or a factory visit. You can explore those options on the Fractional Sourcing page.
What are you building?
What needs to work better?
Tell me a little about your business and where you could use help. We can arrange a free 20-minute conversation to see whether working together makes sense.
Request a 20-Minute ConversationUse the short form to share your business or idea and what you would like help with. Prefer email? info@travisrosbach.com.